The "Applle" thing was meant as tongue-and-cheek

The point being that in the not to distant future these media devices will go mainstream and
Mede8er will not be one of them.... lots of very unhappy customers.
I don't beleive the Mede8er will reach its REAL potential, a pity!!
Mediplayers could be in a cul-de-sac. In reality Lan will become just another input on every display device, and every display will be responsible for de-compressing the media coming over the Lan. So the "function" will remain, it will be split between Display, Central Media Store (NAS) and controller, such as an iphone.
In the medium term, the "function" will merge with Bluray players. That's how the "big boys", like Sony, will do it.
So Mediplayers will continue to be a niche product, finding out what the "big boys" have dropped to make it simple, and offering a unique solution for those unhappy with the compromises that requires.